As regular readers know, AdJab is retiring. AdJab has been a wonderful blog for us. As somebody who records TV shows on his computer partly to capture the commercials (rather than skip over them), I have really enjoyed reading AdJab's daily exploration of the industry and its products.
It's important to point out that a blog retirement is not a blog failure. Here at Weblogs, Inc. we are continually honing our network to be the best content engine for readers and bloggers both. In part, that means figuring out how to divide our resources that, sadly, are not infinite. We have changed tremendously in the last three years, expanding wildly at the start into a sort of bulk publishing model, then refining and contracting somewhat into a leaner machine. We have more bloggers than ever before, and fewer blogs. That means a dazzling concentration of minds and voices in our chosen fields of publication.
Whenever we make a change, there is some disappointment among readers, and sadness for everyone -- including those of us involved in decision-making. We take it all seriously; nothing about this is capricious. AdJab has lived close to our hearts, too.
I speak for everyone on the Weblogs, Inc. team when I give the greatest appreciation to our amazing bloggers, who wake up every single day thinking, "What will I dig up today?" Professional blogging is unlike any other freelance writing gig, in both its relentless schedule and editorial freedom. I am always proud of our team, and frequently awed. The WIN production team is working with affected bloggers to find new ways of contributing to the network.
In the case of AdJab, look for continued coverage of ads in TV Squad. In particular, watch for our Super Bowl ad coverage. That page will host some intense live-blogging of the big game and its endlessly entertaining, controversial ads.
Finally, thanks to everyone who took an interest in Adjab, both casual visitors and dedicated readers.
It's important to point out that a blog retirement is not a blog failure. Here at Weblogs, Inc. we are continually honing our network to be the best content engine for readers and bloggers both. In part, that means figuring out how to divide our resources that, sadly, are not infinite. We have changed tremendously in the last three years, expanding wildly at the start into a sort of bulk publishing model, then refining and contracting somewhat into a leaner machine. We have more bloggers than ever before, and fewer blogs. That means a dazzling concentration of minds and voices in our chosen fields of publication.
Whenever we make a change, there is some disappointment among readers, and sadness for everyone -- including those of us involved in decision-making. We take it all seriously; nothing about this is capricious. AdJab has lived close to our hearts, too.
I speak for everyone on the Weblogs, Inc. team when I give the greatest appreciation to our amazing bloggers, who wake up every single day thinking, "What will I dig up today?" Professional blogging is unlike any other freelance writing gig, in both its relentless schedule and editorial freedom. I am always proud of our team, and frequently awed. The WIN production team is working with affected bloggers to find new ways of contributing to the network.
In the case of AdJab, look for continued coverage of ads in TV Squad. In particular, watch for our Super Bowl ad coverage. That page will host some intense live-blogging of the big game and its endlessly entertaining, controversial ads.
Finally, thanks to everyone who took an interest in Adjab, both casual visitors and dedicated readers.
As you might have heard by now, AdJab is shutting down effective today. This is, of course a sad day for all of us on the AJ team but all good things, I suppose, must come to an end. In order to give the site the send off it deserves I've asked the guys who are currently on that team to write out their thoughts below.
Wow, there's a sentence I never thought I'd say.
Procter & Gamble has made the decision to not buy any advertising time during this year's Academy Awards telecast. Commercial time for this year's telecast is running at about $1.7 for a 30-second spot, a far cry from the Super Bowl's $2.6 million. P&G had used last year's Oscar broadcast to promote its Olay Regenerist skin-care product. Procter & Gamble is still advertising on Oscar.com, the awards show website. The discrepency between TV and online attitudes is emblematic of a thought-shift at P&G that emphasizes interactive ads over the traditional model. 
Forget what you might have heard about 
A combination of cheap kid's meals and Xbox games means 
Stephen Baker at BusinessWeek 
Online news aggregator and the Tribune Company have announced a deal that will have the companies producing a free-to-use, co-branded online classifieds sites. The site, which will allow users to upload ads and photos at no charge, will debut on BaltimoreSun.com and then branch out to the other 11 Trib Co. sites between now and May, 
DVR subscription company wants to get into the TV metrics reporting business. It will begin offering data on both the programming and commercial viewing habits of its subscribtion base, data that would cover both live and time-shifted viewing. The new service, dubbed StopWatch, would provide second-by-second viewing data, something Nielsen has refused to do, likely because it hasn't figured out how to. Starcom has signed on as the first subscriber to TiVo's data. 
There's about to be an advertising 
Networks are about to see sharp spikes in the number of young people Nielsen reports as having watched their programming. That's because the metrics firm has begun collecting data on college students who are away from home. Previously such students were discounted entirely from the Nielsen process. 
