I was looking forward to seeing what CareerBuilder.com was going to do at the Super Bowl. First, I used to be a partner in an online career center (I was the tech guy who built it, go figure). Second, Monster isn't advertising this year, so you'd think CareerBuilder.com would step up with something special.
Nope. The company name on the wall is clever ("Yeknom Industries"), but the point the guy makes about working with monkeys isn't really a surprise. The monkey photocopying is butt was cute, but weren't they all chimps not monkeys?
Monster's "When I grow up, I want to file all day" was an advertising classic. If you can't top that (and who could?), then why waste the $2M. Just buy banner ads on Yahoo. Oh wait, they own Hot Jobs.
No one I talked to liked this, not even the second one they ran.
1. I thought the first one was more funny than the second one in the office meeting.
Posted at 4:22PM on Jun 16th 2005 by Jnetty