So maybe this is a theme. We have a guy who looks like he's killing a cat in an Ameriquest commercial and in this one a dad is telling his daughter that if he shares his Emerald Nuts with her, all unicorns will disappear forever. So would Santa and the Easter Bunny would get whacked.

The Easter Bunny seemed strange looking, but I've never seen the Easter Bunny, so maybe it was a dead-on impersonation. This is definitely a step up from their commercials where they talk about all these strange things that have EN for initials, but not a great Super Bowl commercial.