1. best commercial i've seen yet. so many non sequiters, and the journey song hits you out of nowhere. having that song overlayed a super of a any brand = gold!

Posted at 4:22PM on Jun 16th 2005 by seize

2. Hey, does anyone know what time this commercial was on? Like, what quarter..

Posted at 4:22PM on Jun 16th 2005 by sharedferret

3. It was on pretty early, probably the first quarter close to the kickoff.

Posted at 4:22PM on Jun 16th 2005 by bridgit

4. Link to vid?

Posted at 4:22PM on Jun 16th 2005 by Bob

5. Smartest Superbowl commercial ever... now I'm always going to use UPS... I mean Fedex... or was it DHL?

Posted at 4:22PM on Jun 16th 2005 by Tigidal

6. This was the best ad so far.

Posted at 4:22PM on Jun 16th 2005 by Chadwick

7. My fave so far also.

Posted at 4:22PM on Jun 16th 2005 by Marc Orchant

8. Gotta be honest. I thought this one was lame. Burt Reynolds looked like a male thembot. Bear was dumb. Ended without a good punchline. Sorry. 4 or 5.

Posted at 4:22PM on Jun 16th 2005 by Rolf Gruntey

9. I find it unusual as an ad because it is one of those rare commercials that does not view itself as just a commercial but actually a metammercial (if I may flagrantly make up a word) that discusses the nature of the commercial while advertising its product. There have been a few of these in the last few years, particularly in the beer industry where there seems to be an unusual amount of trading of jabs and barbs within their 30 seconds. As a culture we have definitely accepted the advertisement as a work of art if satire of the form itself within the form resonates with most of us.

Posted at 4:22PM on Jun 16th 2005 by ruzel