Volvo's "first step" into Super Bowl advertising was a big one, enlisting Sir Richard Branson to don a spacesuit and offer up a trip into space on Virgin Galactic. You can find out more at Autoblog and BoldlyGo.com. Sure, space travel isn't open to the public yet, but getting to be first in line isn't such a bad thing, is it?
1. Volvo is a great brand that has traditionally done great advertising - why did this change when it came time to do a SB spot? This was me watching this spot:
Volvo: The Cross Country is like a rocket.
Me: No it isn't. Hey look there's Branson.
Posted at 4:22PM on Jun 16th 2005 by jeff lang