On Thursday, advertising & marketing research firm Gallup & Robinson released its survey results of brand recall and what amount of impetus to buy or shop for a product or service came about during this year's Super Bowl.
Some highlights:
- Budweiser, Pepsi/iTunes, and the Ford Mustang were the three highest recalled brands, all remembered by more than 60% of those surveyed
- When asked about the Silestone commercial (featuring the Chicago Bears and Dennis Rodman), only 5% remembered seeing the brand in the ads
- Those responding to G&R's survey also ranked the Ford Mustang ad as their favorite, with Budweiser's "Thank You" second. Additionally, viewers ranked the Mustang with the highest increase of brand perception, or likability.
The full results are available here [pdf].
