UPS will start off the NASCAR season with a blast, launching a new campaign featuring #88 Dale Jarrett finally capitulating to "drive the truck." The joke is that Jarrett tells a few people in a conference room at UPS HQ, but office staff hear about it and start spreading the word, leading to "worldwide" cheer for the big news. This is the first of four spots that the Martin Agency has developed for this season, and is the only one that will be shown during this weekend's action.
Check this space for more, including the ad after it goes live on television.
