MediaPost's Shankar Gupta informs about the most recent statistics about online advertising spending for 2004, and all systems are definitely "go."  The full year is estimated to have grabbed $9.6 billion from advertisers, including $2.7 billion in Q4.  While blogvertising is probably not quite included in the growth figures, we all know that the political blogging scene experienced (and pushed) significant growth during the last half of 2004.  And as those venues may have lost a big of their panache after the election season ran out, the comfort factor became available, and the companies who normally shied away from citizen journalists came up to the trough - and took big gulps. 

Gupta notes that eMarketer suspects that 2005 could experience a double in online adspend - and it's not totally out of the question, considering the growth factors seen in both broadband penetration and positive reactions to online video advertising.  What do you think?  Will online ads continue to grow slow and steady, or will they experience a big jump as more and more readers rely exclusively on the 'net to get their news and information?