Over at Fimoculous, Rex Sorgatz has compiled a stack 'o' fairly recent viral marketing examples for your enjoyment. Additionally, he posted the audio from the "Weekend America" radio show where he discussed the subject. He's got some interesting ideas about how people relate to virals as opposed to marketing as a whole. As viral marketing gets more and more prominent, should we worry that the medium could become less and less effective if it became the dominant form of advertising for many major brands?The prominence of viral marketing
Over at Fimoculous, Rex Sorgatz has compiled a stack 'o' fairly recent viral marketing examples for your enjoyment. Additionally, he posted the audio from the "Weekend America" radio show where he discussed the subject. He's got some interesting ideas about how people relate to virals as opposed to marketing as a whole. As viral marketing gets more and more prominent, should we worry that the medium could become less and less effective if it became the dominant form of advertising for many major brands?
