Train wraps are nothing new when it comes to advertising campaigns, but turning the whole train line into a video game device is a pretty good idea, right? Flickr user mwatts posted what appears to be the Yamanote subway line in Tokyo all dolled up like a Nintendo DS. The first image looks a little bit sketchy / grainy, but this one shows the train in motion.
[via 4 color rebellion]
1. Hmmm you don't see PSP advertising this way on subways in the US do you? What is the marketing team waiting for?
Posted at 4:13PM on Jun 16th 2005 by Derrick