Talk about simple.  Sometimes getting your point across is as easy as making sure (I repeat, making sure) that a commercial's viewer absolutely feels like they are in the position of one of the characters in the spot.

Occasionally, this is a good thing.  Sometimes it backfires a bit, like when you see the punchline and feel a little guilty about whatever thoughts were firing through your synapses.  The latter may be the case when you see this ad, which portrays the situation a father is in when his son is a little bit upset about not being able to purchase something at the grocery store.  I'd love to say more, but it's worth not spoiling. 

[via Audit Trails of Self]