AdJab reader Will writes in asking if we know anything more about the mysterious Bovine Unite viralish website that's floating around. At this point I don't have any more information than our pals at Adrants and AdRag, other than Will's point that there are billboards in the Baltimore, Maryland area all about the site.

Adrants' Steve Hall does clarify that someone has mentioned, in his comments, Chick-Fil-A as a possible culprit behind this - that was the first company I thought of, as they have had their "Eat More Chikin" billboards floating around for quite a while. That company, however, is based in Atlanta, so Baltimore would be kind of a random place to start a viral. Oh, wait, that's the point. Also, Chick-Fil-A would need to go in a new direction, as Dallas-based Richard Group was behind the "Eat More" campaign. If we all can't figure this out, at least we know May 5 is the day that "the plan goes into effect."

More amusement here in the Baltimore Sun.

Okay, if we were all paying attention, we would have noticed that it looks like these folks are behind it all.