1. The King's return has brought nothing but grief to my wife. The King freaks her out and when he pops up on TV she tells me how much he freaks her out, and how the people should be kicking the $h!t out of him and not having a laugh, and/or eating anything he gives them.

Posted at 4:17PM on Jun 16th 2005 by Brian

2. He is the creepiest guy on TV. I absolutely HATE him. I have not eaten anything BK lately. The thought of that guy repulses me and takes my appetite away. If I truly had it my way, I would get rid of the King!

Posted at 4:17PM on Jun 16th 2005 by Liz

3. the new spots make me want to breakfast with the king. after watching the ads, i drove to the supermarket to grab fatfree yogurt for breakfast. and somehow my steering wheel magically directed my car to burger king where i woofed down that omelette sandwich.
the new ad is funny. the presentation of the sandwiches is alluring. the "size" of the sadwich makes me want to try one. what burger king needs to do now is fix their "hashbrowns." all fastfood restaurants have a dated concept of their hashbrowns. McD's hash is the leader, but mainly by default. perhaps a country potato, or cheese browns, "natural style" browns would be interesting. what burger king has now are greasy flat tater tots. but kudos on the ads.

Posted at 4:17PM on Jun 16th 2005 by chumahan

4. Don't forget Brooke Burke telling us to "COOOOME AND GET IT"

Posted at 4:17PM on Jun 16th 2005 by av4rice

5. I already enjoy breakfast at BK. I especially like their coffee, which tastes a lot like maple syrup, which you might think would taste bad, but, um, no. I love the new spots, and while they're weird, they're also incredibly amusing. So, since they are not pulling me as a customer away from McDonald's for breakfast, I guess it really doesn't matter, but I loooove those spots. I could do without the Hootie cameo, though.

Posted at 4:17PM on Jun 16th 2005 by j0hn

6. The question posed by the article is a little untimely and has already been answered. A closer look at the company and a better understanding of where Burger King is today would have revealed the company has posted 14 straight months of positive comp sales. So the assumption the article makes that the company is still in a slump is inaccurate and the question of whether the new ads will help revive the company is irrelevant. You'd have to have spent the last 6 months in cave to have missed all the buzz surrounding BK.

Posted at 4:17PM on Jun 16th 2005 by Peter

7. Of course I spent the last six months living in a cave! However, I've painted the main cave a nice warm yellow, so it looks more homey.
Burger King may be posting "comp sales," as you say, and that's great for them. What I was commenting on isn't about fiscal slump or success, rather how companies looking for ways to make themselves memorable in the minds of consumers maybe shouldn't use a freaky death mask from the 70s.

Posted at 4:17PM on Jun 16th 2005 by Kat Parr

8. Stick to your guns, Kat. Those ads are creepy. I don't care what anyone says.

BK has been my favorite fast-food joint for sometime now. But, with this newest ad campaign, I am tempted to give up on BK and switch to Whataburger.

Posted at 4:17PM on Jun 16th 2005 by Colin Rowley

9. Wow, look at all of the interest in the King!

This is the ninth post in the series. I guess the ad can't be all that bad.

How many of you negative posters can be considered heavy fast food users? (i.e. 18-34 male that eats fast food 15+ times a month)

Anyone? Anyone?

Posted at 4:18PM on Jun 16th 2005 by Mike Grzymkowski

10. "Or a cowboy (played by Hootie of Blowfish fame) sings the praises of a new Burger King sandwich while countrified booty dancers (evidently a few of them being Dallas Cowboy cheerleaders) shake their thing on railroad carts."

That Commercial Was For Sandwiches?

Well, Now They Have The New Ones With Darth And The King. Those Are A LITTLE Better.

Posted at 4:19PM on Jun 16th 2005 by Patrick Flynn

11. UPDATE: We Need To Come Up With A Name For The King.

Posted at 4:19PM on Jun 16th 2005 by Patrick Flynn

12. Does anyone know where I can get a replica of this mask?

Posted at 4:19PM on Jun 16th 2005 by Lillie

13. I don't know why but I find the new Burger King "King" to be incredibly funny!!! I actually laugh out loud when I see him... I'm laughing now just thinking about it. I have a much more positive feel about Burger King now. I actually even grab a bite on occasion now. Go King, GO!

Posted at 4:20PM on Jun 16th 2005 by Jasper

14. here is a original for sale on ebay!!!!

http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=7166075027&rd=1&sspagename=STRK%3AMESE%3AIT&rd=1

Posted at 4:05PM on Jun 27th 2005 by robb

15. The eBay auction for the BK King head was ended early by the seller. Anyone know what happened?

Posted at 4:41PM on Jul 14th 2005 by Mike Grzymkowski

16. Some guy's selling a mask on ebay.

http://cgi.ebay.com/BK-MASK-AS-SEEN-ON-TV_W0QQitemZ6566163986QQcategoryZ70976QQssPageNameZWDVWQQrdZ1QQcmdZViewItem

Posted at 3:01PM on Oct 8th 2005 by carl

17. You can buy the masks online.
www.bkmasks.com

Posted at 5:49PM on Oct 7th 2005 by carl

18. Love-it or hate-it, obviously this ad works. Otherwise, there wouldn't be this many people discussing it :)

Posted at 11:41AM on Dec 31st 2005 by Cars-imir