In 1963, Ronald McDonald wore a box of food on his head and a paper cup on his nose. Now, ad-execs at McDonald's are going to try to revamp the clown's image for a more sophisticated crowd. Taking a cue from popular films like Shrek, the Golden Arches wants to incorporate double-entendres, inside jokes, and an array of different costumes into Ronald's persona. Larry Light, McDonald's chief marketing officer, is positive about the upgrade, and thinks that children and adults may be wanting their pictures taken with Ronald once again.

Others are not so optimistic. Quoted the Knox News article, Chris Staples, who handled some ad campaigns for McDonalds in the 90s, thinks it will have minimal impact on the teenage demographic. Evidently stunts like "jumping off diving boards" and snowboarding don't just suddenly make an old clown new again.

Besides, can we ever burn the image of Willard Scott in that yellow and red outfit from our minds? This could be worse than the new Burger King.