What do we think of Craig (of craigslist fame) Newmark's idea of being able to vote the commercials you aren't a fan of off of the island, if you will?Advertising agencies would surely not appreciate viewers who were dinging every single spot that came through, but in the long term, would it be helpful for both advertisers and broadcasters to know what commercials worked? Between following similar themes that were seen as a positive by viewers or throwing out ideas (or at least "redoing" them), less money would be wasted, and all parties would be happy, right?
It's not necessarily the easiest thing to figure out how to do, but perhaps it's a step in the right direction. Not that we're surprised that Newmark would have a good idea or anything.
