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Online Ad Checklist: Adware, new ad network, AdWords, and MSN in Bermuda

msnlogoIn today's edition of the Online Advertising Checklist, adware may have roped in some companies who don't even know they are being included on it, local TV stations form their own network, Google AdWords policy changes and details on the good time the Four A's had in Bermuda last week.

  • One of the "latest" ways that folks are making more and more money in online advertising is to use spyware and adware to take advantage of affiliate programs. Big Company ABC doesn't know that the affiliate is a spyware/adware maker, and ends up paying commissions on clicks/purchases, all the while possibly hurting the brand image of those companies.
  • Mediaweek's Brian Morrissey reports that 147 local television station websites are getting together to form the Local Media Network, a streamlined way to offer online advertising on media websites.
  • At WebProNews, both Chris Richardson and Darren Rowse have a few things to say about advertisers using the other end of the Google AdSense program - AdWords. Recently, it was pointed out that AdWords advertisers could now screen out websites where their advertisements were previously showing up, for any reason necessary - even if they just don't like your layout. While it's probably a good idea for everyone, it's not surprising if a few publishers didn't get a little freaked out about being able to be weeded out - plus, publishers can already "weed out" advertisers from showing up in their AdSense display anyway.
  • The New York Times' Stuart Elliott rounds up last week's American Association of Advertising Agencies conference in Bermuda, including a big name mixup, and an uncomfortable situation where a Google staffer won a contest sponsored by MSN.
 
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