Joseph Jaffe gives us all another sense of his creative side with his Flash spoof of the television network Upfront events. While he has a vested interest in reshaping how television advertising needs to evolve, in the form of his book, Life After the 30-Second Spot, he is wise to point out that the networks and marketers all know that the whole bloody situation is a disaster, yet they show up at what is probably the boondoggle of the year for the industry and just go about their business.
It'd be kind of like the NYSE ignoring all new technologies as the world evolved, and they watched markets like the NASDAQ march on by, snickering all the way. Meanwhile, when folks weren't on the trading floor, they'd be crying in their beer because they knew that the world was going to crash down on them, and using noise-cancelling headsets on the trading floor wasn't going to be the fix that made the market work.
1. Awesome analogy. This is the one industry that simply has not evolved in decades. Case in point, we have to go back 21 years to account for THE defining moment in the business, which ultimately and arguably was the moment the shark jumped...
Posted at 4:18PM on Jun 16th 2005 by jaffe