Paris Hilton obviously thinks video is hot, most people on the blogging scene think videoblogs are hot, so why shouldn't the folks buying advertising think video ads are hot?
Of course they do! BusinessWeek calls online video advertisements a "golden opportunity" for companies who are looking to get on the web but not give up the power they believed the 30-second spot held on television. And unlike the slowacity (sorry, Webster's) of what word of mouth was before the Internet with regard to advertisements who tickled the fancy of viewers, online video ads either get sent around via email or are pointed out on blogs, through instant messages, etc. The concept of getting people to see a company's ad isn't exactly a new one, but when it comes to the passionate Internet user, it's a coup.
