Claria's Feedback Research division announced some not-so-surprising, yet-really-good stats about the marketing wallop for Star Wars that we're currently all living in the middle of. When a staggering 69% of those who responded to the survey said that they had come across some sort of Star Wars advertisements online, it's no wonder companies are dying to do tie-ins with a film of this magnitude - the amount of impact it has on overall culture and word-of-mouth is, (sorry) out of this world. Stats to follow.
- The official Episode III website received 52% of traffic looking for information about the film
- Yahoo!'s Episode III site landed 19%
- LucasArts' Episode III site was hit with 16% of the traffic
- Additionally, a 106% increase occurred in the weeks just prior to the film's release on the official website
More details after the jump.
- Of movie ticket buyers, 46% of individuals stating that they would be seeing the film either already bought or planned to buy their tickets online, primarily through Fandango.com and Movietickets.com
- IMDb saw a 196% jump in web traffic in recent weeks to their database
- On sites where movie tickets could be purchased, it is estimated that half the overall traffic on the site was Episode III related.
- More than half of Web surfers looking for movie reviews of Episode III visited the Yahoo! Movies site
What would have been great to see was to get respondents to relate to what brands they associated with the film, i.e. M&Ms, or Pringles. Obviously, we could informally ask people what brands they recognize as being part of the overall plan (hit the comments, folks!). Most tie-ins have been covered on AdJab, but not all - so no peeking!
