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Study: Some people actually don't want a DVR

remotecontrolMarketingVOX points out that a recent study done for ESPN resulted in a surprising (at least to me) number of people who say they do not want a DVR - 57% of respondents. Although in this case, the people being given the DVRs were "non early adopters."

Is the average consumer a non-early adopter, or are the people included in this study on the other side of the argument, and therefore somewhat of an extreme example? Based on the personal experience I have, the average person who I've met who gets a DVR through their cable or satellite service becomes just as addicted to it as my tech-loving self, and not wanting to use anything else. Perhaps it's that the headline is just a bit deceiving for this particular research.
 

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