The Print Council will be launching an ad campaign to promote print media. The ads will promote the use of print services and print media and will be placed in print media. So you have print advertising pushing the print media.
This is not the target audience. The people reading print media know the value print has. The people that need to be wooed are those migrating online. Online users are after the personalization tools the web offers but might be missing the advantages of print such as easy portability.
