In celebration of the beer's 50th anniversary of being on the market, BUSCH beer will be offering commemorative cans and bottles this summer along with new beer taps, carrying trays, steins, and coolers. The Anheuser-Busch brand is most notably known for being the first new beer brand that was created after Prohibition was repealed back in the day.

A-B will continue it use of Blues Traveler in its 2005 ad campaign, "The Mountains Win Again," which focuses on the great outdoors. The beer will also continue to be seen in NASCAR's BUSCH Series and professional bass fishing tournaments.