Talk about a no-brainer marketing campaign waiting to happen.

Check out this Reef sandal, named after pro surfer Mick Fanning, which carries a bottle opener (for "soda," HA!) in the sole. You could put these badboys up on a billboard, just the sandals, with an arrow pointing to the bottle opener, with text that says "bottle opener" and have a couple of store locations where the product could get bought, and every beach town in America would have a line out the door. Hell, I just bought a pair. (no really, I did)

[via Graham Leuschke]