Online Ad Checklist: Google, Findory, and putting ads in context
Posted Jun 2nd 2005 10:59AM by Tom Biro
Filed under: Online
Charlene Li wonders whether Google can become the top dog in all senses of the word with regard to targeting advertisements, especially those who would fill spots with high CPM.- More thoughts on Findory's personalization efforts, this time from Greg Linden.
- MediaPost's Online Media Daily has a piece by Anand Subramanian that describes the differences between behavioral, contextual, and search forms of marketing.
- The Wall Street Journal's Kevin Delaney says that CNET's expansion efforts, especially those into the realm of television coverage, are a major grab for advertising dollars. And if you think about it, it makes sense - advertisers want to reach people through television shows - if they can't do just that, they'll do so through content related to those television programs.
