Online Ad Checklist: Online vs. TV, AdSense replacement, SEO
Posted Jun 8th 2005 10:38AM by Tom Biro
Filed under: Gripes, Online
Lost Remote informs that a Financial Times story shows that Google and Yahoo! attract more ad dollars than ABC, NBC, CBS can get during primetime.- Google AdSense has left the building. Tribune Company pulled the service from its Newsday.com property, replacing it with their own "Pay-Per-Click" tool by a company called Quigo.
- Hopefully no one should be surprised that terms like "feeder sites" are major parts of the search engine optimization world. But are sites that are created just to game the system ruin the fun for the rest of us?
- Hollis Thomases writes about how advertorial is now a boo-boo word in the online world, especially with do it yourself advertising programs like AdSense, which uses context to place ads, leaving opportunities for people to write about things just for the sake of grabbing ad dollars.
