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Heinz one-liners complement their other products

heinzoreida
This is the label I caught with my cameraphone while at the Secaucus, NJ Wal-Mart this afternoon. Those silly folks at the H.J. Heinz company have had their fun with the wacky ketchup labels that make fun proclamations about the food you're likely to slather it on, but this one takes the cake.

It's one thing to buy shelf space for prime eyeball locations, or putting up in-store banners and such to push people towards a product, but actually advertising on one product to promote another product, and not make someone have to pick up the bottle or can to see the additional options is a freaking coup. That being said, I can't say that the Heinz one-liners are better than the Molson one-liners.
 

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