AdAge in 60 seconds: Honda's back, Hispanics like fruit
Posted Jun 20th 2005 10:59AM by Kat Parr
Out of all the interesting things Laurel Wentz could have said about Dr. Pepper's new Hispanic ad campaign, "Inconfundible" ("Unmistakable"), this is the odd bit that stood out: Hispanics drink more fruit-flavored beverages than general market. Umm...
- What do Coca-cola, iPod, McDonald's, and Red Bull have in common? They were all "first"—first on the market, that is. But it turns out being first doesn't matter, and marketing folks don't want to talk about it.
- Remember the Honda flying diesel engine ad we loved so much ("hate something, change something")? It won at the ANDYs, but Bob Garfield of AdAge thinks it'll bomb at Cannes because, "Novelty doesn’t sell anything."
- Girls in bikinis planting sun umbrellas in the sand: sexy, or just good marketing? How about both? AdAge explores the summer ad industry.
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1. Thanks for quoting my Cannes preview...exactly wrong. I picked "Grrr" to win. The "novelty" remark wasn't about "Grrr" at all. May I suggest reading before capsulizing? Tt's more efficient.
Posted at 7:57PM on Jul 7th 2005 by Bob Garfield