Both Dove and Bath and Body Works are teaming up with American Girl to create commercials geared toward women of all body types. I understand the thinking behind this, that ads are far too obsessed with perfect (often scientifically-modified) bodies, but even commercials which feature women of all shapes and sizes are still body-centric, so the gist remains: Yes, you're beautiful, but you could be more so. Dove loves your body when you use Dove
Both Dove and Bath and Body Works are teaming up with American Girl to create commercials geared toward women of all body types. I understand the thinking behind this, that ads are far too obsessed with perfect (often scientifically-modified) bodies, but even commercials which feature women of all shapes and sizes are still body-centric, so the gist remains: Yes, you're beautiful, but you could be more so. 
1. The second question about these spots from a branding standpoint is whether body lotion is really the best carrier for the particular type of empowerment these ads are delivering. Wouldn't underwear or jeans that fit real women make more sense for this approach? We're blogging this tomorrow...
Posted at 11:27PM on Jul 11th 2005 by David Vinjamuri