That's what Procter & Gamble manager of interactive marketing Ted McConnell said. McConnell believes that the lack of a Nielsen-esque system of measuring traffic to websites is holding back the tide of money to online advertising. He made his comments as part of a presentation at Ad:Tech here in Chicago. McConnell seems to think that the sampling of a few web surfers can be used as a sample for the entire online population. The main problem I have with this relates to blogs. Such a small, but growing, portion of that population reads blogs that all but the biggest blog runners could potentially see their income shrivel to nothing. Any others you can think of?
