Today on of the New Brawny ads came on and it quickly had me scrambling to rewind the Tivo. The ad is the new "sensitive" Brawny man baking the (surely) female viewer a birthday cake, he's a little messy and with a voiceover announcer that went to the Barry White School of Microphone Seduction saying things like "oh, that's a bad little boy... so soft" that you can't help but laugh as the man wipes icing off a puppy's nose with the product while staring deeply at the camera. At the end, after deliberate sexy looks and slow leaning over counter tops he walks towards the camera -- well I stopped noticing what happened next as the flannel clad hunk seems to be wearing the tightest blue jeans in existance while yet he managed to still fit a wad of $50's the size of his fist in the, uh, front pocket. Yeah... pocket.

Luckily, the 30 second version is online so you can share in the skintight denim horror.

 I have to say though, with as much T&A as there is in commercials for men on TV, women are largely ignored in that arena. And as a chic myself I have to appreciate this commercial at the sense of humor they're trying to present it with. Men cleaning and doing things like making cakes for women while making faces like that IS funny to to us (okay, it's also really a dream we have but it's at least one we know will never happen so we can laugh about it). It and the Orbitz commerical with the Austrialian hunk asking to borrow towels are all we get.

Maybe if more men sported thier, uhm, "financial attributes" in such a way I'm sure I'd stop zapping past the same bad commericals for the 50th time.