Lifetime commissioned this study and found that Women most often made the decision to buy the DVR, and are more likely "in charge"  and understand how to work it better than their remote hugging men and love the DVR for being easier than a VCR.

While women are also no likely to fast forward commercials, but 76% said if they see something of interest they will stop. A whopping 94% said they still can get the gist of the ads when they flip through and recognize the brand represented.

So, advertising still works in fast forward for women, which clearly makes us superior beings. Yup.