Calvin Klein's ck one is attempting to make a big splash in New York City's Times Square on Tuesday, placing a "live" billboard on the street, just across from the area's Military Island (7th & Broadway between 43rd & 44th Streets). At 7 a.m., models will be unveiled inside the billboard, and people walking on the street will be able to stop and gawk, of course - until 8 p.m. This is being billed as New York City's first "live" billboard, but I guess we won't count live models in shop windows as billboards.Find out more about the campaign, see the television commercial, and of course, buy ck one at the ckonebillboard.com website.
As a fun experiment, let's see how many photos we can get of this event on Flickr - using the ckonebillboard tag when uploading. And no, I'm not getting a kickback for trying this out - just curious as to how it might work.
1. lamest. idea. ever.
it looks like a bad high school production.
it's also NOT the first live billboard. I remember 2 others in the last few years. One with people running on a treadmill, and another of the interior of a first class cabin in a plane.
Posted at 7:06PM on Jul 19th 2005 by Stef.