The "National Youth Anti-Drug Media Campaign" has recently circulated its new batch of TV commercials on our airwaves. Go to Mediacampaign.org for full samples. Generally the ads are trying to find more nuanced ways to go about drug prevention (specifically marijuana) in place of the outdated "D.A.R.E. to say No." Perhaps this is because D.A.R.E. t-shirts are selling on Ebay under headings like this: "Vintage, EMO-Indie-Punxx-awesome!" Lesson: the powers of sappy adolescent irony will always end up clouding any potentially helpful anti-drug message. Regardless, these ads must do some good, and we can be sure that some will benefit.New Anti-Drug Commercials on the Air
The "National Youth Anti-Drug Media Campaign" has recently circulated its new batch of TV commercials on our airwaves. Go to Mediacampaign.org for full samples. Generally the ads are trying to find more nuanced ways to go about drug prevention (specifically marijuana) in place of the outdated "D.A.R.E. to say No." Perhaps this is because D.A.R.E. t-shirts are selling on Ebay under headings like this: "Vintage, EMO-Indie-Punxx-awesome!" Lesson: the powers of sappy adolescent irony will always end up clouding any potentially helpful anti-drug message. Regardless, these ads must do some good, and we can be sure that some will benefit.
