"Girls Gone Wild" and Late Night Advertising

A spikey-haired midget pours tequila down a waterslide. A woman in her mid-twenties does push-ups in a pool of vomit. A pack of cheerleaders hurdle across a giant floating pipe. Is this a glorious dream? Is this a vision of the apocalypse? No! Its a paid infomercial on late night cable television. "Girls Gone Wild" is capitalizing on that state of utter surreality that exists in the wee hours of the night. If you've ever woken up from a strange dream at 4am look no further because the "Girls Gone Wild" franchise has your target group in mind. Now insomniacs and sufferers of nightmares can be pleased to know that there is a advertisement designed just for them. It aims to bridge your lulled state of confusion with more visions of chaos and non-sensical juxtapositions. Apparently these mind games are working, millions of copies are sold every year.
 
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