Fast Company points us to this story at CNN on a wave of incidents involving artists who change the packaging of a product on a grocery store shelf. The item is not stolen or harmed the wrapper is just changed in some way. It's called "shop dropping" and apparently is being used by artists to promote themselves along the lines of graffiti art and such. While right now shop dropping is just the work of a few pranksters it's almost inevitable, the article says, that corporations will adopt the concept to highlight their own products. What form that might take is unclear (at least to me) but as with anything that originates in the counter culture corporate America is sure to at least try and use it for their own purposes.I don't know if it's art but I like it
Fast Company points us to this story at CNN on a wave of incidents involving artists who change the packaging of a product on a grocery store shelf. The item is not stolen or harmed the wrapper is just changed in some way. It's called "shop dropping" and apparently is being used by artists to promote themselves along the lines of graffiti art and such. While right now shop dropping is just the work of a few pranksters it's almost inevitable, the article says, that corporations will adopt the concept to highlight their own products. What form that might take is unclear (at least to me) but as with anything that originates in the counter culture corporate America is sure to at least try and use it for their own purposes.
