Slate.com published an article this morning about their love for Geico's "Tiny House" television commercial. Generally when I see an article that has high praise for an advertisement I tend to be very suspicious. But despite the writer's own personal endorsement of Geico at the end of the article, I sympathize with his belief that the ad is quite great. It is set up as a commercial for a reality TV show with a ridiculous premise; a couple is filmed while they struggle for sanity in an exaggerated mini house. It is done well, with details matching any of the hundreds of reality-based programs out there. Only at the end of the commercial do we actually know what is going on and that it is in fact an ad for Geico Insurance. I was completely fooled by it. And I concede to its genius as such. In this day and age, any ad that manages to fool us is undoubtedly smart. Now we must ask ourselves what the world has come to when such a premise seems completely believable.