You heard it here people, Miles Thirst is being put to rest. If there are any of you that aren't familiar with Sprite's miniature spokesthing, he is annoying and has been asking for it for years. He is just one of those characters that takes elements of Black culture and compresses it into a hyper-trivialized, unfunny package. Sprite is currently accepting new ideas to replace the aging campaign with something completely new. Sprite's Thirst is Finally Quenched
You heard it here people, Miles Thirst is being put to rest. If there are any of you that aren't familiar with Sprite's miniature spokesthing, he is annoying and has been asking for it for years. He is just one of those characters that takes elements of Black culture and compresses it into a hyper-trivialized, unfunny package. Sprite is currently accepting new ideas to replace the aging campaign with something completely new. Reader Comments
(Page 1)2. I would take that comment and take it one further. What does Lebron James have to do with drinking Sprite? What makes the Tiger and Lance ads for Nike so compelling is that they actually compete using Nike products. They are an extension of the Nike brand. Sprite is just trying to scramble and capitalize on the fame of Lebron. And with the state of the NBA at this point, is very narrow. Sure Michael Jordan sold everything from Hanes underwear to Ball Park hot dogs. But he transcended basketball. Lebron just hasn't reached that point, and frankly probably never will. Celebrity endorsements are a tricky business. If the athlete, pop star, you name is an embodiment of what the brand means to people (Woods and Armstrong) then they work. If not, then the message is weak, expensive and lacks creativity. At best you could say these Sprite ads were annoying. But more like it, they were invisible.
Posted at 8:49PM on Jul 25th 2005 by Aaron Borchert
3. I never got Sprite's ad campaigns, they've always completely lacked focus. Not that a friggin' soft drink has a lot to do with focus or anything, but at least other soda commercials are a little more memorable/entertaining (except Coke, their campaigns have been dreeeeadful for a while).
I mean jeez, if you really can't think of anything, turn to CG. Have a Sprite can onscreen, have a 7-Up can saunter up to it, then have the Sprite can split in half exposing a mouth with big teeth and have it maul the 7-Up can. Hehe.
Posted at 9:42AM on Jul 27th 2005 by Justin
4. I love the Sprite commerical with Miles Thrist. People need to lighten up and stop taking life so serious. My son and i always had a laugh when we saw him on a Sprite commerical, even with Lebron. To bad they are taking him away, I'd love to buy a Miles Thrist doll!
Posted at 2:52PM on Sep 14th 2005 by Stacey
1. It always baffled my why Sprite would pay some giant ridiculous sum to have LeBron James be in their commercials, but then overshadow him with an annoying as hell Barbie doll with a giant fro. You've got LeBron, use him better than that. Look at Nike -- that's how to use star spokesmanship. Their Tiger and Lance commercials are great. Sprite's Lebron commercials are a joke.
Posted at 4:49PM on Jul 25th 2005 by Andrew Kaufmann