Jones says that his favorite scene is #5, showing the skateboarder on top of the television screen, which he filmed from another skateboard. For me, I enjoyed the filmmaking of it all, like when the windshield wipers clean the glass in the car, surrounded by "Rethink Quality" and "Quality" as text on the screen. That, combined with the "cable guy" backing his van into another car with the word "Mediocrity" hitting the screen did it for me. Of course, I'm a big DirecTV enthusiast, and don't apologize for being one.
In any case, check out a few stills and full credits for the ad after the jump.
AD AGENCY: DIRECTV
CITY/STATE: El Segundo, CA
EVP MARKETING: Neal Tiles
SVP CREATIVE SERVICES: Scott Bantle
COPYWRITER/CREATIVE DIRECTOR: Roger Poirier
ART DIRECTOR: Christine Woertink
PRODUCER: Patty Lum
GRAPHIC DESIGNER: Jerome Cheng
PRODUCTION COMPANY: Tool of North America
CITY/STATE: Santa Monica, CA
DIRECTOR: Sam Jones
DIRECTOR OF PHOTOGRAPHY: Kristian Kachikis
EXECUTIVE PRODUCER: Jennifer Siegel
HEAD OF PRODUCTION: Amy DeLossa
LINE PRODUCER: Michelle Abbott
TELECINE: Company 3
CITY/STATE: Santa Monica, CA
COLORIST: Stefan Sonnenfeld
EDITORIAL COMPANY: Rock Paper Scissors
CITY/STATE: Los Angeles, CA
EXECUTIVE PRODUCER: Linda Carlson
PRODUCER: Dex Deboree
EDITOR: JD Smyth
VISUAL EFFECTS COMPANY: A52
CITY/STATE: West Hollywood, CA
EXECUTIVE PRODUCER: Mark Tobin
PRODUCER: April Killingsworth, Scott Boyajan
VISUAL EFFECTS SUPERVISOR/LEAD ARTIST: Kirk Balden
VFX ARTIST: Justin Blaustein
MUSIC TRACK: The Kinks “I Need You”
RE-RECORDING: Luke Eddins of Luke Hits
CITY/STATE: Los Angeles, CA
SOUND DESIGNER/MIXER: Mick Brooling
CITY/STATE: Los Angeles, CA
1. How many more times can a brand use "re" before think, invent or define before it becomes meaningless. They need to rethink their trite ass redefinition of TV and reinvent themselves
Posted at 9:32PM on Jul 26th 2005 by Wordtosocrates