In case you haven't seen them in the candy aisle (which is getting more and more tough to figure out these days), M&Ms have a brand new scheme - really really big M&Ms - like 55% bigger. Masterfoods USA claims that they're gunning for the adult market with this effort, but I'm not sure it was even necessary. Frankly, I think that if the packaging wasn't getting smaller with seemingly less product inside (I'm talking to you, 2-liter-bottleless soda manufacturers, too!), we wouldn't have problems like this. Just because adults are, on the whole, larger physical beings than most children doesn't mean that they want bigger M&Ms with different colors. Part of the whole candy situation is probably harkening back to the days when you were a kid, not sitting there in front of your kids holding your 55% bigger M&M saying "nanny nanny nanny!"

When the color scheme applied to a candy becomes something like the mid-size sedan and minivan market (okay, sans teal), all this is going to do is make people feel old. Thumbs down from me.