Olympic bill could hurt advertisers

A bill currently in parliament could greatly restrict smaller advertisers of the 2012 Olympic Games in London. The bill is meant to protect official sponsors who shell out millions of dollars to have their name and product attached to the Olympics. The Olympic Bill is designed to stop "ambush marketing" but some are claiming the bill is too far reaching, and doesn't allow many advertisers to make even the vaguest connection to the Olympics. 
Features
The Standing Eight (4)
The Apprentice (2)
AdAge in 60 Seconds (264)
Online Ad Checklist (1)
Ads We Love (37)
Ads We Hate (32)
Previously on WIN (12)
Events
Super Bowl 2006 (82)
Super Bowl 2005 (63)
Super Bowl 2007 (37)
Topic
Agencies (464)
Awards (63)
Budgets (232)
Campaign Launch (397)
Celebrities (244)
Controversies (450)
Copycats (26)
Corporate (460)
Executive Shifts (22)
Flickr Fiend (38)
Funny (1010)
Gripes (784)
Networks (58)
Op-ed (335)
Product Placement (305)
Sexy (202)
Viral (200)
Medium
Consumer Generated (52)
On Spec (1)
Streaming Video (309)
Video Game (33)
Video on Demand (12)
Word of Mouth (22)
DVR (39)
Indoor (383)
Online (2090)
Outdoor (731)
Podcasts (22)
Print (1106)
Radio (254)
RSS (16)
Search (72)
Television (2357)
Wireless (59)

RESOURCES

RSS NEWSFEEDS

Powered by Blogsmith