FedEx is going after one of its most loyal fans, fedexfurniture.com, for infringing on its trademark and copyright. The site's creator, Jose Avila, has built furniture for his Arizona apartment with free FedEx boxes. He has been able to build tables, chairs, a sofa, a computer desk and even a bed. I am guessing he does not get much company on that bed! Alright enough with the cheap jokes. Avila is surprised with FedEx's reaction as he is very pro-FedEx and if anything the site indicates is that the boxes that people use to ship things in are sturdy enough to create furniture. Further, the software programmer says he never intended to make any money from the site or exploit FedEx in any way. He simply wanted to spread the word that "it's OK to be ghetto." At first, reading this article I thought why wouldn't FedEx not use this to their advantage. But then realized the whole "its OK to be ghetto" is the problem. They do not want to be associated with a broke kid, however creative. FedEx Says No to FedEx furniture
FedEx is going after one of its most loyal fans, fedexfurniture.com, for infringing on its trademark and copyright. The site's creator, Jose Avila, has built furniture for his Arizona apartment with free FedEx boxes. He has been able to build tables, chairs, a sofa, a computer desk and even a bed. I am guessing he does not get much company on that bed! Alright enough with the cheap jokes. Avila is surprised with FedEx's reaction as he is very pro-FedEx and if anything the site indicates is that the boxes that people use to ship things in are sturdy enough to create furniture. Further, the software programmer says he never intended to make any money from the site or exploit FedEx in any way. He simply wanted to spread the word that "it's OK to be ghetto." At first, reading this article I thought why wouldn't FedEx not use this to their advantage. But then realized the whole "its OK to be ghetto" is the problem. They do not want to be associated with a broke kid, however creative. 
1. How Fans of FedEx can build their business
http://blog.detectivemarketing.com/2005/10/how-fans-of-fedex-can-build-their.html
Posted at 11:22AM on Oct 14th 2005 by Stefan Engeseth