This might be a first. HBO has designed a downloadable "skin" or "themes" for the Firefox Web browser that promote its upcoming series "Rome"–an 11-episode drama that charts the rise of an Italian empire. HBO's skin will transform the buttons and external design of the browser into the feel of antiquity. Representatives for Mozilla revealed this was the first commercial skin developed for the Firefox browser which has risen in popularity in past year as a viable alternative to Microsoft's Internet Explorer. Themes and skins are one of many extensions that are available for the Firefox Browser. HBO's approach in many ways overrides the traditional online promotional approach by using the medium itself to break through the clutter and stand out. HBO Turns Firefox Roman
This might be a first. HBO has designed a downloadable "skin" or "themes" for the Firefox Web browser that promote its upcoming series "Rome"–an 11-episode drama that charts the rise of an Italian empire. HBO's skin will transform the buttons and external design of the browser into the feel of antiquity. Representatives for Mozilla revealed this was the first commercial skin developed for the Firefox browser which has risen in popularity in past year as a viable alternative to Microsoft's Internet Explorer. Themes and skins are one of many extensions that are available for the Firefox Browser. HBO's approach in many ways overrides the traditional online promotional approach by using the medium itself to break through the clutter and stand out. 
