When I first caught these two advertisements, I must admit that I haven't been as in tune with my grocer's juice case as I probably should have - because I didn't realize that this juice drink wasn't in stock any longer. Check out these two Five Alive spots from Leo Burnett, as directed by Mark Gilbert and produced by Reginald Pike. The ads use the simple technique of making complete and total light of being "down in the doldrums" by promoting Five Alive as the solution for whatever ails you.
1. Here in Canada, Five Alive never died. We've had TV ads forever - and in recent months, theater ads. I'd seen the office one at the theater - a longer version, actually, - but not the zoo ad.
Posted at 2:18PM on Aug 22nd 2005 by Galto