Blog Google noticed that Google has quietly added an additional sponsored link to the number of paid ads that sit at the top of search results. Instead of two, there are three ads that appear above. Recently, I had paused when I was googling and wondered what was different about the site's appearance. Google has responded by saying that user experience is still the most important priority (what else are they going to say?) and that for commercial queries, they will add an additional ad that will further help the user. I am a little confused what would be deemed commercial, it would seem almost anything could be potentially commercial. Also, Google does much of this deciding through technology, how would technology decide what is commercial? But one larger question remains, Why now? So along with this added revenue boost, Google has recently announced plans to sell off shares to raise $1.7 billion. Why this need of extra cash flow? What are they working on?