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Who the heck is Lee Iacocca?

Criminy, I shouldn't feel this old. Whilst surfing the Web I found a brief Q&A on the Indy Star in which a young reader asked who the old "codger" was in those new Chrysler ads. You know, the old codger we all know as Lee Iacocca? This might help to explain the appearance of Snoop Dog in these updated ads, because old Lee's ancient visage doesn't seem to be doing much for the kids. Perhaps if he wore a nose ring.... 
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