A new study shows that product placement or branded entertainment is not as successful in motivating behavior as the good old 30-second ad. The findings are based on interviews of 1,000 people who said they were more swayed by an advertisement than product placement within television programming. About twice as many people said the ad was the more effective of the two approaches. Of course this comes at a time when more and more poeple are lamenting the death of the 30-second commercial due to DVRs and changed viewing habits. The lesson, then, is that advertisers need to figure out what outlet will best reach their audience, as opposed to making decisions based on general findings and suppositions. Product placement not as effective as ads
A new study shows that product placement or branded entertainment is not as successful in motivating behavior as the good old 30-second ad. The findings are based on interviews of 1,000 people who said they were more swayed by an advertisement than product placement within television programming. About twice as many people said the ad was the more effective of the two approaches. Of course this comes at a time when more and more poeple are lamenting the death of the 30-second commercial due to DVRs and changed viewing habits. The lesson, then, is that advertisers need to figure out what outlet will best reach their audience, as opposed to making decisions based on general findings and suppositions. 
