MTV's upcoming Video Music Awards (yes, they still have an awards show for a genre they almost completely ignore) attracts the very audience advertisers want access to the most: Young adults. More and more members of that group are not just plunking down in front of the tube, though. They're online and have cell phones or other portable devices. Ad buyers know this and are trying to reach the group through those mediums as well as just television.

That's why some advertisers on this Sunday's broadcast will also be making an appearance on MTV's website. General Motors and Revlon are two of the companies sponsoring content on the Overdrive section of MTV.com. For those sponsorships, though, MTV asked for a steep price as well as for a long-term advertising commitment on the network.

Oh, and before you think MTV is all cutting edge in terms of it's video-intensive Overdrive site remember that it doesn't work in any browser except Internet Explorer. That means Firefox users are SOL.