Just yesterday, I mentioned that Google is an advertising company more than a software company because they get most of their revenue from advertising. I had also mentioned that their competitors were not Microsoft as much as the classifieds and other ad services in local print media. Well, this morning, I was still surprised to hear that Google ads will now appear in print. CNET is reporting that Google will advertise in such magazines as PC Magazine and Maximum PC. The way it will work is that Google will buy pages from these magazines and then resell pieces of it to small advertisers. The experiment is the latest attempt by Google to become a one-stop shop for ad sales, whether it be online or offline. The Google pages will feature ads with online version of the page at the top. Fine text also appears at the top saying "Ads by Google," and "Google advertisers offer these products and services" at the bottom. However, there is no Google logo. I am somewhat skeptical on all of this because I do not see how ads like those described in the article could be anymore effective than the normal magazine ads. I guess, I will have to wait and see. Google goes Print
Just yesterday, I mentioned that Google is an advertising company more than a software company because they get most of their revenue from advertising. I had also mentioned that their competitors were not Microsoft as much as the classifieds and other ad services in local print media. Well, this morning, I was still surprised to hear that Google ads will now appear in print. CNET is reporting that Google will advertise in such magazines as PC Magazine and Maximum PC. The way it will work is that Google will buy pages from these magazines and then resell pieces of it to small advertisers. The experiment is the latest attempt by Google to become a one-stop shop for ad sales, whether it be online or offline. The Google pages will feature ads with online version of the page at the top. Fine text also appears at the top saying "Ads by Google," and "Google advertisers offer these products and services" at the bottom. However, there is no Google logo. I am somewhat skeptical on all of this because I do not see how ads like those described in the article could be anymore effective than the normal magazine ads. I guess, I will have to wait and see. 
