Ads I Don't Understand: Adidas running shoes

Posted Sep 12th 2005 9:50PM by Bob Sassone
Filed under: Television

I pride myself in being able to figure things out. Plot twists at the end of mystery movies, how to install a program on my computer, the perfect sequence of turns that will brown my toast evenly on both sides. But I'm confused by the latest TV commercial for adidas running shoes. The one that has the guy running through the city, and everything gets disrupted when he runs by it. Waterbeds explode, tractor trailer tires blow out, balloon floats deflate, a kid gets knocked off a pogo stick. At first I thought it was because the guy's feet smelled so bad he was causing all of this to happen, but the commercial is for a running shoe, so they wouldn't do that.

Can someone help me? Why are things getting destroyed when the runner runs by? Is it so basic and obvious that I'm missing it?

Reader Comments

(Page 1)

1. I've only seen the spot once and I don't have a clue either. Maybe it's point is so just simple I just missed it or psuedo-hip insider hype? Don't know, but would not make me look at or buy shoes....unless I wanted to be distructive? Hmmm, is that the point?

Posted at 7:22AM on Sep 13th 2005 by dna

2. I was thinking it was something like "it takes the air out of everything else" or in that area.

Posted at 10:44AM on Sep 13th 2005 by Tom Biro

3. It sucks the suspension factor out of everything around it.

Posted at 4:38PM on Sep 13th 2005 by Joshua Stein

4. It's advertising that the shoes have "cushioning that doesn't quit," as opposed to all the cushioning (waterbeds, pogo sticks, tires) around that just keep falling apart/exploding.

Posted at 4:45PM on Sep 13th 2005 by kerry

5. Wow. I think Kerry's got it there... but someone in their marketing department needs to be canned. It shouldn't take a rocket scientist to figure your commercial out.

Posted at 8:57AM on Sep 14th 2005 by Mike

6. the person jumping on the trampoline in that commercial is me and the whole concept of it is that the shoes cushioning never quits while everything else that I guess "supports" has an end

Posted at 4:43AM on Oct 15th 2005 by Darren

7. Does anyone know where I can watch a video of the Commercial? I haven't seen it on TV in a while and I wanted to see it again. I'm still trying to figure it out too. E-mail me at FoytlinR@hotmail.com, Thank you

Posted at 11:55AM on Nov 8th 2005 by Rodrick

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