Remember when the word turbo was everywhere. Turbo was an adjective used to sell almost anything electronic back in the 90's. Heck, it is still being used. Could iPod nano be the beginning a new trend. Nano is derived from nanotechnology which simply means "real small technology." Ok, it is a little more complicated than that. Anyways, it started off as an engineering phrase but now is being used as a marketing device. And this engineer is not happy about it. He is afraid very soon that the term will lose all meaning when products which do not use nanotechnology begin to use it. Just look at turbo, I have no idea what that word means. Car engine fan something? Is Nano The New Turbo?
Remember when the word turbo was everywhere. Turbo was an adjective used to sell almost anything electronic back in the 90's. Heck, it is still being used. Could iPod nano be the beginning a new trend. Nano is derived from nanotechnology which simply means "real small technology." Ok, it is a little more complicated than that. Anyways, it started off as an engineering phrase but now is being used as a marketing device. And this engineer is not happy about it. He is afraid very soon that the term will lose all meaning when products which do not use nanotechnology begin to use it. Just look at turbo, I have no idea what that word means. Car engine fan something? 
1. What Separates Podcasters From Nanocasters? You'll Know It When You Hear It.
By: Errol Smith
Business Reporter, KTLA Los Angeles
Wondering what all this Nanocasting talk is about, and what separates podcasters from Nanocasters? Well...let me first offer a definition, and then draw a stark line in cyberspace.
"Nano" means very small and Nanocasting refers to the programming produced for the most narrowly but clearly defined target audience. This is the audience that is most interested in the type of programming, and from a marketing standpoint, the audience that is most likely to buy related products. Where the term podcasting casually evolved from vanity internet radio delivered via iPods, Nanocasting is an established model for commercial podcasting based on media and marketing science. Those interested in the marketing science behind nanocasting should read the TCI white paper.
More: http://www.nanocasting.org/mediasavvy20.htm
Posted at 12:15AM on Sep 14th 2005 by Errol Smith